# The client and creative review loop

URL: https://pushingsquares.com/the-client-creative-review-loop
Kind: outreach-qualm
Summary: Purpose campaigns still scatter feedback. Client, legal, and craft rounds stack until the review loop eats the week.
Cite as: The client and creative review loop. Pushing Squares_. https://pushingsquares.com/the-client-creative-review-loop
Purpose campaigns still scatter feedback. Client, legal, and craft rounds stack until the review loop eats the week.

## The client and creative review loop

Purpose campaigns still scatter feedback. Client, legal, and craft rounds stack until the review loop eats the week. Each round is legitimate. Stacked together, the loop becomes the job. Notes arrive out of sequence. Versions fork. The film that ships is the one that survived the loop. Not the one that was clearest on day one.

Evidence: [Greenpeace International, SLAPP Suit](https://www.dontpaniclondon.com/work/greenpeace-international-slapp-suit/)

## How Pushing Frames_ fits

Pushing Frames_ sits inside DaVinci for the grade and note path. A Scan names where the review loop actually burns the calendar. And what is worth fixing first.