# The multi-client status deck

URL: https://pushingsquares.com/the-multi-client-status-deck
Kind: outreach-qualm
Summary: Concurrent multi-brand work still burns senior time. Weekly status decks and asset version chaos stack across client, creative, and production.
Cite as: The multi-client status deck. Pushing Squares_. https://pushingsquares.com/the-multi-client-status-deck
Concurrent multi-brand work still burns senior time. Weekly status decks and asset version chaos stack across client, creative, and production.

## The multi-client status deck

Concurrent multi-brand work still burns senior time. Weekly status decks and asset version chaos stack across client, creative, and production. Each brand wants a clean picture. Each deck is rebuilt by hand. The work is real. The friction is the assembly of status, not the craft inside the frames.

Evidence: [Wilkinson Sword, campaign case](https://www.pablolondon.com/work/wilkinson-sword)

## How Pushing Frames_ fits

Pushing Frames_ sits inside DaVinci for the post path. For the wider status map, a Scan names where senior hours actually go. And what is worth fixing first.