Concurrent multi-brand work still burns senior time. Weekly status decks and asset version chaos stack across client, creative, and production.
→ Pushing Frames_▼ scrollQualm
The multi-client status deck
Concurrent multi-brand work still burns senior time. Weekly status decks and asset version chaos stack across client, creative, and production. Each brand wants a clean picture. Each deck is rebuilt by hand. The work is real. The friction is the assembly of status, not the craft inside the frames.
Project evidence
Wilkinson Sword, campaign caseHow we fix it
Pushing Frames_ sits inside DaVinci for the post path. For the wider status map, a Scan names where senior hours actually go. And what is worth fixing first.
Pushing Frames_